Legendary Situational Designers
from Oakland, CA.

Our independent productions include      
Oaklandish, the Jejune Institute, and the Latitude Society.

Click here to read what our players
have to say about our projects.

"Nonchalance is fulfilling the desires of the multimedia age ...representative of the vanguard, those practitioners who are forging a new future in entertainment." - Aesthetica Magazine

"Nonchalance is shaking the platform of curatorial work and interactive art, expanding and transforming its possibilities." - BOMB Magazine

"Nonchalance blew my mind so hard that the top of my skull still flaps in the wind." - San Francisco Bay Guardian

Our mission is to provoke discovery through visceral experience and pervasive play. We achieve this by means of interactive narrative, game design, augmented reality, automated environments, event production, installation art, spatial navigation and cultural curation. Our work has been covered by the New York Times, Wall Street Journal, WIRED, Bomb, and Juxtapoz magazines, and is the subject of a feature documentary film called "The Institute". We have also produced creative work for clients such as Greenpeace, the Oakland International Airport, and The Exploratorium. We have made speaker presentations at GDC, TedX, Pecha Kucha, Picnic, Storyworld, and ARG-Fest. We have proudly produced over 100 special events in public space without a single incident of injury, arrest, or property damage. We work with a consortium of talented artists, writers, performers and producers who help us bring exquisite quality to every production. We're currently in a period of restorative gestation between epic creative endeavors. For more info take a look at the side hatch, a company blog. Thanks for visiting.

contact: engage at nonchalance dot com